Exploring corporate strategy :
Johnson, Gerry.
Exploring corporate strategy : text / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - Harlow : Financial Times Prentice Hall, 2008. - xxxvi, 878 p. : ill ; 27 cm.
Includes bibliographical references and index.
9780273711919
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
Exploring corporate strategy : text / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - Harlow : Financial Times Prentice Hall, 2008. - xxxvi, 878 p. : ill ; 27 cm.
Includes bibliographical references and index.
9780273711919
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.