The E-myth revisited :

Gerber, Michael E.

The E-myth revisited : why most small businesses don't work and what to do about it / Michael E. Gerber. - 2nd ed. - New York : HarperBusiness, c2001. - xvi, 268 p ; 21 cm.

Explores some of the myths about starting a business and shows how common assumptions, expectations, and even technical expertise can get in the way of success.



0887307280 (pbk.)

94046667


Small business--Management.
Entrepreneurship.
Success in business.
Small business--Management.
Entrepreneurship.
Success.

658.02/2