Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2009. - xxv, 694 p. :. col. ill ; 29 cm.
Includes bibliographical references, glossary and index.
9780136016045
Consumer behavior.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2009. - xxv, 694 p. :. col. ill ; 29 cm.
Includes bibliographical references, glossary and index.
9780136016045
Consumer behavior.