Ebert, Ronald J.
Business essentials / Ronald J Ebert, Ricky W Griffin. - 6th ed. - Upper Saddle River : New Jersey :. Pearson Education, c2007. - xliv, 610 p. : col. ill ; 29 cm.
Includes bibliographical references and index.
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
0131572105
Industrial management--United States.
Business enterprises--United States.
Business essentials / Ronald J Ebert, Ricky W Griffin. - 6th ed. - Upper Saddle River : New Jersey :. Pearson Education, c2007. - xliv, 610 p. : col. ill ; 29 cm.
Includes bibliographical references and index.
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
0131572105
Industrial management--United States.
Business enterprises--United States.