Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner Jr. - 4th ed. - Boston, Mass. : McGraw-Hill, c2009. - xxv, 678 p. : ill ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
9780071263436
Marketing.
658.8 DW BU
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner Jr. - 4th ed. - Boston, Mass. : McGraw-Hill, c2009. - xxv, 678 p. : ill ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
9780071263436
Marketing.
658.8 DW BU