Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 545 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780138133962
Marketing management.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 545 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780138133962
Marketing management.