Summers, Jane, 1962-
Essentials of marketing / Jane Summers ... [et al.]. - 3rd Asia Pacific ed. - South Melbourne : Thomson, c2009. - xviii, 528 p. :. ill ; 28 cm.
Includes bibliographical references and index.
9780170137324
Marketing.
Essentials of marketing / Jane Summers ... [et al.]. - 3rd Asia Pacific ed. - South Melbourne : Thomson, c2009. - xviii, 528 p. :. ill ; 28 cm.
Includes bibliographical references and index.
9780170137324
Marketing.