Yip, George S.
Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 299 p. : ill ; 24 cm.
0130179175
2001059343
International business enterprises--Management.
Strategic planning.
Electronic commerce.
Service industries.
658/.049
Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 299 p. : ill ; 24 cm.
0130179175
2001059343
International business enterprises--Management.
Strategic planning.
Electronic commerce.
Service industries.
658/.049