Omar, Ogenyi.
International marketing / Ogenyi Omar. - Basingstoke, Hampshire : Palgrave macmillan, c2009. - xxvi, 518 p. : ; ill. ;. 23 cm. :
Includes bibliographical references and index.
Introduction International Marketing Environment International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection, Decisions and Entry Strategies Exporting and Importing Management International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels Of Distribution And Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing.
9781403900685
Export marketing.
International marketing.
International marketing / Ogenyi Omar. - Basingstoke, Hampshire : Palgrave macmillan, c2009. - xxvi, 518 p. : ; ill. ;. 23 cm. :
Includes bibliographical references and index.
Introduction International Marketing Environment International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection, Decisions and Entry Strategies Exporting and Importing Management International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels Of Distribution And Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing.
9781403900685
Export marketing.
International marketing.