Chernev, Alexander.
Strategic marketing management / Alexander Chernev and foreword by Philip Kotler. - 3rd ed. - New York : Brightstar Media, Inc., c2009. - vi, 253 p. : ; ill. ;. 24 cm. :
Includes bibliographical references.
9780979003998
Marketing management.
Marketing.
Strategic marketing management / Alexander Chernev and foreword by Philip Kotler. - 3rd ed. - New York : Brightstar Media, Inc., c2009. - vi, 253 p. : ; ill. ;. 24 cm. :
Includes bibliographical references.
9780979003998
Marketing management.
Marketing.