Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit. - 10th ed. - Upper Saddle River, N.J. : Pearson Education, c2010. - 592 p. : ill., (some col ; 28 cm.
Includes bibliographical references and index.
9780137006700
Consumer behavior.
Motivation research (Marketing)
Consumer behavior / Leon Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit. - 10th ed. - Upper Saddle River, N.J. : Pearson Education, c2010. - 592 p. : ill., (some col ; 28 cm.
Includes bibliographical references and index.
9780137006700
Consumer behavior.
Motivation research (Marketing)