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Jones, Gareth R.

Strategic management essentials / Gareth Jones and Charles W. L. Hills. - 2nd ed. - Australia ; Mason, OH :. South-Western/Cengage Learning, c2009. - 1 v. (various pagings) : col. ill ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780324788495

Subjects--Topical Terms:
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.