Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 5th ed. - Maidenhead, Berkshire : McGraw-Hill Education, c2007. - xxxi, 1022 p. : col. ill., 1 col. port. ;+ 1x CD-ROM ; 27 cm.
1x CD-ROM ; Includes bibliographical references and index.
Table of Content1. Fundamentals of modern marketing thought 72. Marketing analysis 753. Marketing mix decisions 3234. Competition and marketing 7715. Marketing implementation and application 847.
Principles & Practice of Marketing, 5th editionis the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
9780077122270
Marketing.
Marketing--Europe--Case studies.
Principles and practice of marketing / David Jobber. - 5th ed. - Maidenhead, Berkshire : McGraw-Hill Education, c2007. - xxxi, 1022 p. : col. ill., 1 col. port. ;+ 1x CD-ROM ; 27 cm.
1x CD-ROM ; Includes bibliographical references and index.
Table of Content1. Fundamentals of modern marketing thought 72. Marketing analysis 753. Marketing mix decisions 3234. Competition and marketing 7715. Marketing implementation and application 847.
Principles & Practice of Marketing, 5th editionis the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
9780077122270
Marketing.
Marketing--Europe--Case studies.