Market entry strategies :

Lymbersky, Christoph.

Market entry strategies : text, cases and readings in market entry management / Christoph Lymbersky. - 1st Int.ed. - Hamburg :. Management Laboratory Press, c2008. - 424 p. : ill ; 26 cm.

Includes bibliographical references.

9783981216295


Export marketing--Developing countries--Case studies.
Industries--Developing countries--Case studies.
Industrial organization--Developing countries--Case studies.