Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2011. - 680 p. :. col. ill ; 28 cm.
Includes bibliographical references, glossary and index.
9780137034963
Consumer behavior.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2011. - 680 p. :. col. ill ; 28 cm.
Includes bibliographical references, glossary and index.
9780137034963
Consumer behavior.