Gray, Jonathan Alan.
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. - New York : New York University Press, c2010. - xi, 247 p. : ill ; 23 cm.
Includes bibliographical references (p. 223-238) and index.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
9780814731956
Advertising--Television programs--Social aspects.
Advertising--Motion pictures--Social aspects.
Television programs--Marketing--Social aspects.
Motion pictures--Marketing--Social aspects.
Paratext.
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. - New York : New York University Press, c2010. - xi, 247 p. : ill ; 23 cm.
Includes bibliographical references (p. 223-238) and index.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
9780814731956
Advertising--Television programs--Social aspects.
Advertising--Motion pictures--Social aspects.
Television programs--Marketing--Social aspects.
Motion pictures--Marketing--Social aspects.
Paratext.