Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Boston, [Mass.] ; London : Pearson, c2010. - xxvi, 538 p. : ill ; 26 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005. Includes bibliographical references and index.
9780131364912
High technology industries--Marketing.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Boston, [Mass.] ; London : Pearson, c2010. - xxvi, 538 p. : ill ; 26 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005. Includes bibliographical references and index.
9780131364912
High technology industries--Marketing.