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Loudon, David L.

Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. - New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004. - xiii, 373 p. : ill ; 22 cm.

Includes bibliographical references and index.

ISBN: 0789012332 (Case : alk. paper) 0789002906 (Soft : alk. paper)

LCCN: 2003022231

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .L68 2004

Dewey Class. No.: 658.8