Rayport, Jeffrey F.
E-commerce / Ecommerce Bernard J. Jaworski, Jeffrey F. Rayport. - Boston, McGraw-Hill, 2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0071120521 £36.99
Electronic commerce.
Internet advertising.
Internet marketing.
E-commerce / Ecommerce Bernard J. Jaworski, Jeffrey F. Rayport. - Boston, McGraw-Hill, 2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0071120521 £36.99
Electronic commerce.
Internet advertising.
Internet marketing.