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Gobé, Marc.

Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. - Updated and rev. ed. - New York : Allworth Press, c2009. - xxxiv, 325 p. : ill ; 23 cm.

Includes bibliographical references (p. 311-318) and index.

Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.

Adult Follett Library Resources.



ISBN: 9781581156720 (pbk.) 1581156723

LCCN: 2009037541

Subjects--Topical Terms:
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
Marketing.
Consumers.
Advertising--Psychological aspects.

LC Class. No.: HD69.B7 / G62 2009

Dewey Class. No.: 658.8/27