Doole, Isobel.
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. - London : Thomson Learning, 2005. - xxiv, 343 p. : ill ; 28 cm.
Includes bibliographical references and index.
184480142X £35.99
Marketing--Management.
Strategic planning.
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. - London : Thomson Learning, 2005. - xxiv, 343 p. : ill ; 28 cm.
Includes bibliographical references and index.
184480142X £35.99
Marketing--Management.
Strategic planning.