Palmer, Adrian, 1955-
Principles of services marketing / Adrian Palmer. - 4th ed. - London : McGraw-Hill, 2005. - xi, 572 p. : ill ; 24 cm.
Includes bibliographical references and index.
0077107942 £36.09
Service industries--Marketing--Management.
Principles of services marketing / Adrian Palmer. - 4th ed. - London : McGraw-Hill, 2005. - xi, 572 p. : ill ; 24 cm.
Includes bibliographical references and index.
0077107942 £36.09
Service industries--Marketing--Management.