Applegate, Lynda M.

Corporate information strategy and management : text and cases / Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan. - 7th int. ed. - New York : McGraw-Hill/Irwin, 2007. - xi, 657 p. : ill ; 24 cm.

Includes bibliographical references and index.

Introduction: The Challenges of Managing in a Networked World Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009) Module 1: Business Impacts Chapter 1: IT and Strategy Chapter 2: IT and Organization Chapter 3. Extending the Enterprise Chapter 4. Making the Case for IT Case #1-1 Charles Schwab in 2002 (HBS #803-070) Case #1-2 Learning from Leapfrog (HBS #804-062) Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092) Case #1-4 Global Healthcare Exchange (HBS #804-002) Article #1-5 IT Doesnt Matter HBR #3566) Module 2: MANAGING INFRASTRUCTURE AND OPERATIONS Chapter 5. Understanding Internetworking Infrastructure Chapter 6. Assuring Reliable and Secure IT Services Chapter 7. Managing Diverse IT Infrastructures Case #2-1 CareGroup (HBS #303-097) Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114) Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198) Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208) Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061) Module 3: LEADERSHIP ISSUES Chapter 8. Organizing and Leading the IT Functions Chapter 9. Managing IT Outsourcing Chapter 10. A Portfolio Approach to IT Projects Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106) Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019) Case #3-3 Rakuten (HBS #305-050) Case #3-4 Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149) Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104) Conclusion: The Challenges of Managing in a Network Economy Revisited Case #C-1 UCB: Managing Information for Globalization and Innovation A) Abridged)(HBS #304-096) Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055).



9780071244190


Information technology--Management.
Management information systems.
Information resources management.
Information technology--Management--Case studies.

Powered by Koha