Lindström, Martin, 1970-
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. - 2nd ed. - London : Kogan Page, c2010. - x, 175 p. : ill ; 22 cm.
Includes bibliographical references and index.
9780749460570
Brand name products.
Business names.
Advertising--Brand name products.
Advertising--Psychological aspects.
Senses and sensation.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. - 2nd ed. - London : Kogan Page, c2010. - x, 175 p. : ill ; 22 cm.
Includes bibliographical references and index.
9780749460570
Brand name products.
Business names.
Advertising--Brand name products.
Advertising--Psychological aspects.
Senses and sensation.