Lury, Celia.
Brands : the logos of the global economy / Celia Lury. - London ; New York : Routledge, 2004. - 198 p ; 25 cm. - International library of sociology . - International library of sociology. .
Includes bibliographical references (p. [177]-190) and index.
0415251826 (hardback) 0415251834 (softcover)
2004002706
Brand name products.
Business names.
Marketing.
Globalization--Economic aspects.
HD69.B7 / L87 2004
658.8/27
Brands : the logos of the global economy / Celia Lury. - London ; New York : Routledge, 2004. - 198 p ; 25 cm. - International library of sociology . - International library of sociology. .
Includes bibliographical references (p. [177]-190) and index.
0415251826 (hardback) 0415251834 (softcover)
2004002706
Brand name products.
Business names.
Marketing.
Globalization--Economic aspects.
HD69.B7 / L87 2004
658.8/27