Lury, Celia.

Brands : the logos of the global economy / Celia Lury. - London ; New York : Routledge, 2004. - 198 p ; 25 cm. - International library of sociology . - International library of sociology. .

Includes bibliographical references (p. [177]-190) and index.

0415251826 (hardback) 0415251834 (softcover)

2004002706


Brand name products.
Business names.
Marketing.
Globalization--Economic aspects.

HD69.B7 / L87 2004

658.8/27

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