Boyes, William.
Managerial economics : markets and the firm / William Boyes. - 2nd ed. - Mason, OH : South-Western, c2012. - xviii, 406 p. : ill ; 27 cm.
Includes index.
Introduces non-majors to the power of economics in business decision making. In addition to traditional principles of price theory, this title examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
9780618988624
Managerial economics.
338.5 BO MA
Managerial economics : markets and the firm / William Boyes. - 2nd ed. - Mason, OH : South-Western, c2012. - xviii, 406 p. : ill ; 27 cm.
Includes index.
Introduces non-majors to the power of economics in business decision making. In addition to traditional principles of price theory, this title examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
9780618988624
Managerial economics.
338.5 BO MA