Vaidhyanathan, Siva.
The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan. - Berkeley : University of California Press, c2011. - xiv, 265 p. ; 24 cm.
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
Explores how the world has used and embraced Google since the creation of the Internet, reveals the growing resistance to its expansion, and raises red flags about issues of intellectual property and its relation to the Google Books project.
9780520258822 (trade : alk. paper) 0520258827
2010027772
Internet industry--Social aspects.
Internet--Social aspects.
Internet industry--Social aspects.
Internet--Social aspects.
338.7/61/02504
The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan. - Berkeley : University of California Press, c2011. - xiv, 265 p. ; 24 cm.
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
Explores how the world has used and embraced Google since the creation of the Internet, reveals the growing resistance to its expansion, and raises red flags about issues of intellectual property and its relation to the Google Books project.
9780520258822 (trade : alk. paper) 0520258827
2010027772
Internet industry--Social aspects.
Internet--Social aspects.
Internet industry--Social aspects.
Internet--Social aspects.
338.7/61/02504