Kawasaki, Guy, 1954-
Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki. - New York : Portfolio/Penguin, 2011. - xxiii, 211 p. : ill. ; 22 cm.
Includes bibliographical references (p. [191]-192) and index.
Explores the mystery of influence in business and personal interactions, offering advice and strategies for earning the trust of colleagues and customers, overcoming entrenched habits, and urging them toward a change of heart.
Adult Follett Library Resources. Adult.
9781591843795 (trade) 1591843790
2010046009
Persuasion (Psychology) in organizations.
Persuasion (Psychology)
Influence (Psychology)
Marketing--Psychological aspects.
Management--Psychological aspects.
Persuasion (Psychology)
Marketing--Psychological aspects.
Management--Psychological aspects.
HD30.3 / .K38 2011
658.8/0019
Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki. - New York : Portfolio/Penguin, 2011. - xxiii, 211 p. : ill. ; 22 cm.
Includes bibliographical references (p. [191]-192) and index.
Explores the mystery of influence in business and personal interactions, offering advice and strategies for earning the trust of colleagues and customers, overcoming entrenched habits, and urging them toward a change of heart.
Adult Follett Library Resources. Adult.
9781591843795 (trade) 1591843790
2010046009
Persuasion (Psychology) in organizations.
Persuasion (Psychology)
Influence (Psychology)
Marketing--Psychological aspects.
Management--Psychological aspects.
Persuasion (Psychology)
Marketing--Psychological aspects.
Management--Psychological aspects.
HD30.3 / .K38 2011
658.8/0019