Ebert, Ronald J.
Business essentials / Ronald J. Ebert, Ricky W. Griffin. - 8th ed. - Boston : Prentice Hall, c2011. - p. cm.
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
9780137053490 0137053495
2009053032
Industrial management--United States.
Business enterprises--United States.
658
Business essentials / Ronald J. Ebert, Ricky W. Griffin. - 8th ed. - Boston : Prentice Hall, c2011. - p. cm.
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
9780137053490 0137053495
2009053032
Industrial management--United States.
Business enterprises--United States.
658