Wisner, Joel D.
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong. - 3rd ed. - South-Western : Mason, OH, 2011. - xix, 572 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780538475488
Business logistics.
Physical distribution of goods--Management.
Marketing channels--Management.
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong. - 3rd ed. - South-Western : Mason, OH, 2011. - xix, 572 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780538475488
Business logistics.
Physical distribution of goods--Management.
Marketing channels--Management.