Cutroni, Justin.
Google analytics / Justin Cutroni. - Sebastopol, Calif. : O'Reilly, 2010. - xiv, 200 p. : ill. ; 24 cm.
"Understanding visitor behavior" -- Cover.
This practical guide shows you how Google Analytics works and how you can configure it to meet the needs of your business. As well as basic features it will teach advanced techniques such as event tracking, custom variables and customer relationship management integration. A useful resource for both developers and marketers.
9780596158002
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Statistics--Data processing.
006.312
Google analytics / Justin Cutroni. - Sebastopol, Calif. : O'Reilly, 2010. - xiv, 200 p. : ill. ; 24 cm.
"Understanding visitor behavior" -- Cover.
This practical guide shows you how Google Analytics works and how you can configure it to meet the needs of your business. As well as basic features it will teach advanced techniques such as event tracking, custom variables and customer relationship management integration. A useful resource for both developers and marketers.
9780596158002
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Statistics--Data processing.
006.312