Campbell, Andrew, 1950 Aug. 3-
The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park. - Boston : Nicholas Brealey International, 2005. - p. cm.
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
1904838049
2005004642
Conglomerate corporations--Planning.
Conglomerate corporations--Management.
Corporations--Growth.
Business planning.
Corporate culture.
658.1/1
The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park. - Boston : Nicholas Brealey International, 2005. - p. cm.
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
1904838049
2005004642
Conglomerate corporations--Planning.
Conglomerate corporations--Management.
Corporations--Growth.
Business planning.
Corporate culture.
658.1/1