Moon, Youngme.
Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule / Subtitle on dust jacket: Succeeding in a world where conformity reigns but exceptions rule Youngme Moon ; illustrations by Lynn Carruthers. - New York : Crown Business, c2010. - xviii, 268 p. : ill. ; 22 cm.
Includes bibliographical references (p. 233-256) and index.
Examines the business and marketing world, focusing on businesses that have lead their industries by being different and ones where over abundance of any given product has made the product mundane.
Adult Follett Library Resources. Adult.
9780307460851 (trade) 0307460851
2009032752
Marketing.
Competition.
Marketing.
Competition.
HF5415 / .M58 2010
658.8
Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule / Subtitle on dust jacket: Succeeding in a world where conformity reigns but exceptions rule Youngme Moon ; illustrations by Lynn Carruthers. - New York : Crown Business, c2010. - xviii, 268 p. : ill. ; 22 cm.
Includes bibliographical references (p. 233-256) and index.
Examines the business and marketing world, focusing on businesses that have lead their industries by being different and ones where over abundance of any given product has made the product mundane.
Adult Follett Library Resources. Adult.
9780307460851 (trade) 0307460851
2009032752
Marketing.
Competition.
Marketing.
Competition.
HF5415 / .M58 2010
658.8