Dawson, Chester.
Lexus : the relentless pursuit : the secret history of Toyota Motor's quest to conquer the global luxury car market / Chester C Dawson III. - Rev. ed. - Singapore : John Wiley & Sons (Asia), 2011. - xxv, 284 p. : ill. (chiefly col.) ; 24 cm.
Introduction and Acknowledgments p. XI Foreword J. Davis Iiiingworth, Jr. p. XVII Chapter 1 The Toyoda Way p. 1 Chapter 2 Searching for Bobos p. 33 Chapter 3 Deus ex Machina p. 55 Chapter 4 From Tahara to the World! p. 79 Chapter 5 The Lexus Covenant p. 101 Chapter 6 Zen and the Art of Automobile Maintenance p. 127 Chapter 7 Something Wicked This Way Comes p. 159 Chapter 8 Lexus Nation p. 183 Epilogue p. 203 Appendix The Lexus Lineage p. 217 Index p. 245.
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
9780470828045
2011414431
Lexus automobile--History.
338.7629222 DA LE
Lexus : the relentless pursuit : the secret history of Toyota Motor's quest to conquer the global luxury car market / Chester C Dawson III. - Rev. ed. - Singapore : John Wiley & Sons (Asia), 2011. - xxv, 284 p. : ill. (chiefly col.) ; 24 cm.
Introduction and Acknowledgments p. XI Foreword J. Davis Iiiingworth, Jr. p. XVII Chapter 1 The Toyoda Way p. 1 Chapter 2 Searching for Bobos p. 33 Chapter 3 Deus ex Machina p. 55 Chapter 4 From Tahara to the World! p. 79 Chapter 5 The Lexus Covenant p. 101 Chapter 6 Zen and the Art of Automobile Maintenance p. 127 Chapter 7 Something Wicked This Way Comes p. 159 Chapter 8 Lexus Nation p. 183 Epilogue p. 203 Appendix The Lexus Lineage p. 217 Index p. 245.
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
9780470828045
2011414431
Lexus automobile--History.
338.7629222 DA LE