Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York, NY : McGraw-Hill/Irwin, c2011. - xxxiii, 622 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
9780073529943
2010020200
Export marketing.
International business enterprises.
HF1416 / .C375 2011
658.8/4
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York, NY : McGraw-Hill/Irwin, c2011. - xxxiii, 622 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
9780073529943
2010020200
Export marketing.
International business enterprises.
HF1416 / .C375 2011
658.8/4