The PUMA story :

Peters, Rolf-Herbert.

The PUMA story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands / Rolf-Herbert Peters. - London : Marshall Cavendish, 2008. - viii, 232 p. : ill. ; 21 cm.

9780462099828


Sporting goods industry--History.--Germany
PUMA AG Rudolf Dassler Sport.
Footwear industry.
Sporting goods industry.

338.768536 PE PU