Stengel, Donald N.

Managerial economics : concepts and principles / Donald N. Stengel. - New York, NY : Business Expert Press, c2011. - 151 p. : ill. ; 24 cm. - Managerial economics collection .

Includes bibliographical references and index.

Introduction to managerial economics -- Key measures and relationships -- Demand and pricing -- Cost and production -- Economics of organization -- Market equilibrium and the perfect competition model -- Firm competition and market structure -- Market regulation.

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.

9781606492192


Managerial economics.
Economics of demand.
Economics of the firm.
Economics of organization.
Economics of strategy.
Market regulation.
Market structure.

Powered by Koha