Bryson, John M. 1947-

Strategic planning for public and nonprofit organizations : a guide to strengthening and sustaining organizational achievement / John M. Bryson. - 4th ed. - San Francisco : Jossey-Bass, 2011. - xxviii, 547 p. : ill. ; 25 cm. - Bryson on strategic planning ; 1 .

Includes bibliographical references (p. 493-527) and indexes.

"Strategic planning is an important function in nonprofit and public organizations, and leaders are continually striving to increase efficiency and effectiveness. In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. The book offers leaders, managers, and students detailed guidance on implementing the process, and specific tools and techniques to make the process work"--

9780470392515


Strategic planning.
Nonprofit organizations--Management.
Public administration.

HD30.28 / .B79 2011

658.4/012

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