Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / Marketing scales : multi-item measures for marketing and consumer behavior research editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - 3rd ed. - Thousand Oaks : SAGE, c2011. - xiv, 603 p. : ill. ; 30 cm.
Includes bibliographical references and index.
9781412980180
2010026666
Marketing research.
Consumer behavior--Research.
HF5415.3 / .B323 2011
658.8/3
Includes bibliographical references and index.
9781412980180
2010026666
Marketing research.
Consumer behavior--Research.
HF5415.3 / .B323 2011
658.8/3