De Chernatony, L.
Creating powerful brands. - 4th ed. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace - Oxford : Butterworth-Heinemann, 2011. - xxv, 483 p. : ill. ; 23 cm.
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003. Formerly CIP.
Includes bibliographical references and index.
9781856178495 (pbk.) £31.99 1856178498 (pbk.) £31.99
GBB0B1709 bnb
Brand name products.
Product management.
658.827
Creating powerful brands. - 4th ed. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace - Oxford : Butterworth-Heinemann, 2011. - xxv, 483 p. : ill. ; 23 cm.
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003. Formerly CIP.
Includes bibliographical references and index.
9781856178495 (pbk.) £31.99 1856178498 (pbk.) £31.99
GBB0B1709 bnb
Brand name products.
Product management.
658.827