Taylor, David.
Doing e-business : strategies for thriving in an electronic marketplace / David Taylor, Alyse D. Terhune. - New York : John Wiley, c2000. - xii, 292 p. : ill. ; 24 cm. - Upside books. .
Includes bibliographical references (p. 278-286) and index.
Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.
0471380652 (cloth : alk. paper)
00043398
Electronic commerce.
HF5548.32 / .T39 2001
658.8/4
Doing e-business : strategies for thriving in an electronic marketplace / David Taylor, Alyse D. Terhune. - New York : John Wiley, c2000. - xii, 292 p. : ill. ; 24 cm. - Upside books. .
Includes bibliographical references (p. 278-286) and index.
Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.
0471380652 (cloth : alk. paper)
00043398
Electronic commerce.
HF5548.32 / .T39 2001
658.8/4