Morgan, Nigel.
Destination brands : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride. - 3rd ed. - Oxford : Butterworth-Heinemann, 2011. - xvii, 370 p. : ill. ; 24 cm.
New ed. of: Destination branding : creating the unique destination proposition. 2011. Formerly CIP.
9780080969305 (pbk.) 0080969305 (pbk.)
Advertising--Tourism.
Tourism--Marketing.
338.47910688
Destination brands : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride. - 3rd ed. - Oxford : Butterworth-Heinemann, 2011. - xvii, 370 p. : ill. ; 24 cm.
New ed. of: Destination branding : creating the unique destination proposition. 2011. Formerly CIP.
9780080969305 (pbk.) 0080969305 (pbk.)
Advertising--Tourism.
Tourism--Marketing.
338.47910688