The media student's book /
Branston, Gill.
The media student's book / Gill Branston with Roy Stafford. - 5th ed. - New York, NY : Routledge, 2010. - xxv, 457 p. : ill. (mostly col.) ; 25 cm.
Includes bibliographical references and index.
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
9780415558426
2009049055
GBB021775 bnb
015483461 Uk
Mass media.
P90 / .B6764 2010
302.23
The media student's book / Gill Branston with Roy Stafford. - 5th ed. - New York, NY : Routledge, 2010. - xxv, 457 p. : ill. (mostly col.) ; 25 cm.
Includes bibliographical references and index.
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
9780415558426
2009049055
GBB021775 bnb
015483461 Uk
Mass media.
P90 / .B6764 2010
302.23