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Viardot, Eric.

Successful marketing strategy for high-tech firms / Eric Viardot. - 3rd ed. - Boston : Artech House, 2004. - xvi, 304 p. : ill ; 26 cm. - Artech House technology management and professional development library . - Artech House professional development and technology management library. .



ISBN: 1580537006 (alk. paper)

LCCN: 2004049434

Subjects--Topical Terms:
High technology--Marketing.
Technological innovations--Marketing.

Dewey Class. No.: 620/.0068/8