Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. - Hoboken, N.J. : Wiley, c2005. - xvii, 334 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780471690160 (cloth) 0471690163 (cloth)
2005007457
Brand name products.
Branding (Marketing)
Customer relations--Management.
HD69.B7 / K46 2005
658.8/27
Includes bibliographical references and index.
9780471690160 (cloth) 0471690163 (cloth)
2005007457
Brand name products.
Branding (Marketing)
Customer relations--Management.
HD69.B7 / K46 2005
658.8/27