Scott, David Meerman.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / New rules of marketing and PR New rules of marketing and public relations David Meerman Scott. - 3rd ed., Completely rev. & updated 3rd ed. - Hoboken, NJ : Wiley, c2011. - xxxii, 366 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.
Adult.
9781118026984 (pbk.) 1118026985
2011014480
Internet marketing.
Public relations.
BUSINESS & ECONOMICS / Marketing / General.
HF5415.1265 / .S393 2011
658.8/72
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / New rules of marketing and PR New rules of marketing and public relations David Meerman Scott. - 3rd ed., Completely rev. & updated 3rd ed. - Hoboken, NJ : Wiley, c2011. - xxxii, 366 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.
Adult.
9781118026984 (pbk.) 1118026985
2011014480
Internet marketing.
Public relations.
BUSINESS & ECONOMICS / Marketing / General.
HF5415.1265 / .S393 2011
658.8/72