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Aaker, David A.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. - New York : Free Press, c2004. - xviii, 348 p. : ill. ; 24 cm.

Includes bibliographical references (p. [323]-327) and index.



ISBN: 0743249380 9780743249386

LCCN: 2003063055

Subjects--Topical Terms:
Brand name products--Planning.
Branding (Marketing)
Brand name products--Management.
Brand name products--Valuation--Management.

LC Class. No.: HD69.B7 / A2154 2004

Dewey Class. No.: 658.8/27