Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Boston : Pearson, c2010. - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
0132465493 (IE) 9780132465496 (IE) 9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper)
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2010
658.8/02
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Boston : Pearson, c2010. - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
0132465493 (IE) 9780132465496 (IE) 9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper)
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2010
658.8/02