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Graham, Judy, Ph.D.

Critical thinking in consumer behavior : cases and experiential exercises / Judy Graham. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010. - 173 p. : ill. ; 28 cm.

Includes bibliographical references.

ISBN: 0136027164 9780136027164

Nat. Bib. No.: GBB195568

Subjects--Topical Terms:
Consumer behavior--Case studies.

Dewey Class. No.: 658.8342