Analyzing media messages :
Riffe, Daniel.
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum, 2005. - x, 242 p. : ill. ; 24 cm. - LEA communication series . - LEA's communication series. .
Includes bibliographical references (p. 219-232) and indexes.
0805852972 (cloth : alk. paper) 0805852980 (pbk. : alk. paper) 9780805852981
2004060652
Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.
302.23/01/4
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum, 2005. - x, 242 p. : ill. ; 24 cm. - LEA communication series . - LEA's communication series. .
Includes bibliographical references (p. 219-232) and indexes.
0805852972 (cloth : alk. paper) 0805852980 (pbk. : alk. paper) 9780805852981
2004060652
Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.
302.23/01/4